Legal

Affiliate disclosure: how this site earns, and what it cannot buy

The short answer: commission on some outbound links, in two provinces, and it touches nothing about the scoring.

Aerial view of a frozen lake split across its full width by one dark meltwater seam, the ice on both sides identical in texture and tone — the plate for affiliate disclosure page

How we earn

When you open some operators' sites from a link on this site, we may receive a commission from that operator. You pay nothing extra, and the amount does not depend on what you go on to do beyond the fact of the referral.

This applies only where a commercial operator legally exists to be paid by, which in Canada means Ontario and Alberta. On the pages for the other eleven provinces and territories the operator we most often point at is the provincial lottery site, and none of those pays us anything.

What commission cannot buy

The six criteria and their weights. These are published, fixed and identical for every operator, and they were set before any operator was scored.

The ordering. Operators are ranked by total score. There is no promoted slot, no sponsored position and no arrangement to appear higher.

Whether an operator is listed. Eligibility is a compliance decision: an operator that is not registered with iGaming Ontario is removed from Ontario pages entirely rather than ranked low, because advertising it to an Ontario audience is not permitted. That rule cuts against our own commercial interest and applies anyway.

The content of a review. An unfavourable finding stays. Where a criterion scores zero because we could not locate a certificate, it reads as zero on the page of an operator we are paid by.

Where you will see this stated

On every page that carries an operator link, near the links themselves rather than only here. A disclosure buried in a legal page that a reader never opens is not a disclosure, which is the standard the United States Federal Trade Commission set and a reasonable bar regardless of jurisdiction.

Outbound operator links are marked as sponsored and do not pass search authority, which is both an honest signal and a search-engine requirement.

Why we tell you this so prominently

Because a site whose entire product is a set of safety scores has an obvious conflict of interest, and the only useful response is to describe it precisely rather than to minimise it.

The most persuasive evidence we can offer is not this page. It is that across most of Canada we recommend the government-run option that pays us nothing, that we exclude operators we could otherwise be paid for, and that our fairness criterion currently scores low even on operators we earn from because we have not yet located their certificates. Those are the places where the model costs us something.

Then do not. Every operator we cover can be found by searching its name, and the register entries we cite are public. Nothing on this site is behind a link you have to click, and no content changes depending on whether you do.

Questions

Questions about this site

How does this site make money?

We may earn a commission when you open an operator's site from a link here. The disclosure appears on every page that carries such a link, next to the links rather than only in the terms.

Does a commission affect the scores or the order?

No, and there is a check anyone can run: the five provincial lottery sites pay us nothing, are scored on the identical rubric, and one of them currently outscores every commercial operator in its province. Three of the operators we review earn us nothing at all, and their pages say so.

Which operators do you not earn from?

At the time of writing, Casino Days, Tonybet and LeoVegas — their programme links are not live, so those pages state plainly that the links earn us nothing. The five government casino sites can never earn us anything, because no programme exists for them.

Is placement ever sold?

No. Position follows the score for the province you selected, and the score follows the published weights. There is no paid placement, no sponsored row, and no operator has been shown a draft before publication.

Why disclose it so prominently?

Because a site claiming to measure trustworthiness cannot be coy about its own incentives. Conspicuous disclosure near the links is the FTC standard, and it is also the only version of this page worth reading.